Monday, November 2, 2009

Generations Online in '09






(http://www.pewinternet.org/Reports/2009/Generations-Online-in-2009.aspx)


1. Generation Y, or young adults generally 18-32 years old who grew up in the Information Age, have been dubbed the ‘Net Generation.’ But, while these “digital natives” may be savvier with their gadgets and more keen on new uses of technology, their elders in Generation X, the Baby Boomers and older generations tend to dominate internet use in other areas.

2.Over half of the adult internet population is between 18 and 44 years old. But larger percentages of older generations are online now than in the past, and they are doing more activities online, according to surveys taken from 2006-2008.

3. Contrary to the image of Generation Y as the "Net Generation," internet users in their 20s do not dominate every aspect of online life. Generation X is the most likely group to bank, shop, and look for health information online.


Gen. Y (Us) may be very active on the internet, but we're not the only ones to have made an impact on the internet. It just seems that way. Gen. X too. Everyone is having their slice of the pie.

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